STOCKHOLM, Sweden, Oct 31 (IPS) – In 1968, the tobacco company Philip Morris introduced a new cigarette brand called Virginia Slims. Under the slogan “You’ve come a long way, baby” it was exclusively marketed to women. The advertising campaign exploited the civil rights movements of the 1960s, indicating that those cigarettes were enjoyed by strong, independent, and liberated women. A blatant lie – why would “independent” women choose to poison themselves with a commodity which each year causes more than 480,000 deaths in the US alone – nearly one in five deaths? Another question arising from this deceitful ad is: “How far have women come on their way to independence and liberation?”
Read the full story, “Women and War”, on globalissues.org →
Source: Women and War
