By Tom Williams
Since French explorers brought the first colognes and scented waters to North America in the early years of European settlement, the desire for fragrances has seen the market grow into a multi-billion dollar industry. See a short below a brief documentary on the history of perfume making.
Fragrances are derived from a mixture of essential oils or aroma compounds, fixatives, and solvents commonly used to provide a pleasant scent to the human body, animals, food, objects, and any living space. The global fragrance market can be broken down into three categories such as perfume, deodorant, and others. Statistics depict the estimated size of the global fragrance market from 2013 to 2025 in the chart below – learn more here. By 2025, the global fragrance market is estimated to be worth about 52.4 billion U.S. dollars.
Fragrances’ retail Ecommerce projected sales tell a story:
Fragrance can have the biggest, yet often subliminal, impact on our memories and emotions. It’s no surprise then that these classic scents. See below the top ten (see more) best perfumes of all time.
- Chanel No.5 Eau de Parfum
- Marc Jacobs Daisy Eau de Toilette
- Dior J’adore Eau de Parfum
- YSL Black Opium Eau de Parfum
- Chanel Coco Mademoiselle Eau de Parfum
- Guerlain Shalimar Eau de Toilette
- Clinique Aromatics Elixir Eau du Parfum
- Jimmy Choo Eau de Parfum
- Le Labo Santal 33 Eau de Parfum
- Lancome La Vie Est Belle Eau de Parfum
Are scent memories that important? Do you think manufacturers of scented products are concerned with memory and emotion when it comes to marketing? You would be surprised. Perfumer, Holladay Saltz, asks poignant questions about whether such companies should have the influence they do over your memories. See her Ted Talk below.
So is this the future fragrance market coming up smelling like roses, or is it just getting stinky? When you look at the charts above, adjusting for inflation and demographic growth, it tends to make one think the latter is more true.
Perhaps the fragrance industry is a victim of woke culture – feminity is under attack. Perfumes sometimes are thought to be a symbol of women catering to men’s desires. For men, who needs a cologne in the basement playing Xbox? Besides, who can smell you will online dating or in a virtual relationship? There are some recent medical issues discovered as well – learn more here. Research in the US found that 19% of Americans experience negative reactions to scented products.
What about you? Is fragrance important to you? Please give us your thoughts in the comment section below.
See more Chart of the Day posts.
If you found this article informative, please consider a small donation to our coffee cup to help support Conservative Journalism – or spread the word. Thank you.
RWR original article syndication source.
Source: Chart of the Day: Fragrance Markets Getting Stinky?
