Are you old enough to remember the Madison Avenue fabrications (pun intended) of “Ring Around the Collar” and “Visible Panty Line”? If not, ask your parents. Inventing a non-existing problem to sell or boost a product is a tried and true consumer product company ruse (think Big Pharma) and it continues today in the soap […]
Source: “Soap War” Ads Resume With New, Invented Problems: Smells Sell!
Category: National
