Direct-to-Consumer Advertising: Are You Sure You’re Not Sick?

By Martha Rosenberg

direct to consumer pharma advertising. Cartoon by Martha Rosenberg.

The term “bipolar” has been vaulted into the public domain by drug makers seeking to enlarge the diagnosis to sell more meds. But is there anything more “bipolar” than direct-to-consumer (DTC) drug ads themselves? While we see images of puppies, grandkids, rainbows and shuffleboard players, the ads’ audio warns that the advertised drug may cause […]

Source: Direct-to-Consumer Advertising: Are You Sure You’re Not Sick?

Category: Health