By Aultrin Vijay Consumption of short-form video, or short video format (SVF), has been growing in India, and it is becoming one of the fastest growing storytelling formats. An estimated 60+ percent of internet users now watch SVF stories. According to Mehak Kasbekar, Editor-in-Chief at Brut India, data from Tubular Labs shows that in the 90 […]
By Brian Veseling When Janni Frederiksen Kalafatis, the User-Experience Lead at VG, took the stage at last month’s Digital Media India conference in New Delhi, he did something remarkable: He talked about a failed app aimed at younger readers that VG had discontinued three years after they launched it. While everyone says you can learn […]
By WAN-IFRA External Contributor By Sunny Sen and ChatGPT Let’s start with a disclaimer: ChatGPT helped me write this article in 1 hour and 15 minutes. It suggested the headline; however, I had to keep prompting it with specific inputs. It also helped me create my paragraphs into bullet points and, of course, helped me […]