Bank of East Asia refreshes logo’s colour to a sunrise hue, exhorts customers to ‘live every moment,’ as it taps wealth business

By Enoch Yiu

Like its competitors, Bank of East Asia is betting on Hong Kong’s expanded role in the Greater Bay Area to tap the growing affluence and China’s potential for wealth management.

Source: Bank of East Asia refreshes logo’s colour to a sunrise hue, exhorts customers to ‘live every moment,’ as it taps wealth business