Disney+ is undergoing significant changes that are set to impact subscribers both in terms of their wallets and their sharing habits.
Disney CEO Bob Iger hinted at an upcoming price increase back in May. The details of that have now been unveiled during the company’s quarterly earnings call.
Starting from October 12, the ad-free premium tier of Disney+ will cost $13.99, elevated by $3 from the price set last December. This move reflects the ongoing challenges of producing and offering high-quality content while balancing profitability and customer satisfaction.
Just like Disney+, The ad-free plan for Hulu will witness a $3 increment. Hulu will cost $17.99. However, the bundled subscription called Duo Premium allows customers to access both Hulu and Disney+ ad-free for a price of $19.99.
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Furthermore, Disney is expanding its more affordable ad-supported plan to Europe and Canada in order to broaden its global reach. Initially the ad-free tier was available only in the US for a subscription fee of $8.
Bob Iger has indicated that Disney will be adopting a more proactive stance against account sharing. The company is actively exploring solutions to reduce or eliminate unauthorized sharing practices. The company is trying to come up with practical solutions that allow paying subscribers to share their account within defined boundaries – much akin to Netflix home.
The dynamics of the streaming landscape is changing. It is getting harder to maintain a balance between constant flow of quality content and customer satisfaction. Disney is taking some bold steps to bolster its position in the market. The Duo Premium offering and the ad-free tier will definitely help them counter the expected pushback after the hike in pricing. The crackdown on unauthorized account sharing is a necessary step for long-term sustainability of the platform.
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Source: Disney+ Prices Set to Increase Alongside Account Sharing Crackdown
Category: News, Technology
