By News Room
After the optimization and adjustment of China’s epidemic prevention and control policy, this year’s “6/18” shopping festival has attracted great attention. At the end of May, the 2023 “6/18” (June 18) mid-year promotion kicked off, and pre-sale activities began one after another on major e-commerce platforms in China. With the rapid improvement of China’s economy and the ever-changing state of consumption vitality, the promotion efforts of various e-commerce platforms have increased significantly, and “low price strategy” has become the key sentence of this year’s 6/18.
According to the latest data, people’s consumption enthusiasm has gradually ignited. China’s e-commerce company Chingtong (JD.com) released news on May 26th showed that Chingtong’s 6/18 pre-sale started at 8 pm on May 23rd, until 24th night on the 25th per person buy The number of pre-sales products shipped increased by more than 30 percent compared to the same period last year, and the sales order volume in county and rural markets increased by more than 40 percent compared to the same period last year .
Since the 18th National Congress of the Communist Party of China, the role of consumption in supporting and promoting economic development has been increasingly strengthened. Under the current situation of promoting economic reform and realizing normalized development, large-scale shopping festivals will play an important role in boosting consumption. On the one hand, shopping festivals are often accompanied by substantial product discounts and various promotional activities, which can effectively stimulate consumers’ shopping enthusiasm. On the other hand, during the shopping festival, in addition to promotional activities on e-commerce platforms, industries such as offline stores, catering, tourism also launch related promotional activities to attract more consumers. This comprehensive consumption model has expanded the scope of consumption, promoted the sale of goods and stimulated the development of the service industry, providing new impetus to China’s economic development.
(Credits-China Media Group, Beijing)
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Source: “6/18” Shopping Festival – An Effective Way To Increase Consumption
Category: Asia, News, World, China, india
